The craziest thing about the new comedy TAG (2018) is that it’s actually based on a true story.
So, as much as I want to say that the plot point of a group of adults still playing tag is rather ridiculous, it actually happened. There really were a group of childhood friends who continued to play tag well into adulthood.
As a famous sports announcer used to say, how about that!
And that’s exactly the story that TAG has to tell.
Hogan (Ed Helms), Bob (Jon Hamm), Kevin (Hannibal Buress), Chilli (Jake Johnson), and Jerry (Jeremy Renner) have been friends since childhood, and now as adults, they continue to play the game of tag which they used to play as kids. It’s their way of both keeping young and keeping in touch, literally. Once a year, during the month of May, regardless of where they are, they find each other and play tag, and no one wants to be stuck being “it” for a year once the month ends.
And the one friend who has never been “it” is Jerry. He’s so good at the game that he’s never been tagged. Not once. And so the other four friends gang up on him with the plan of finally making Jerry “it.”
I have to admit, watching adult males doing whatever it takes to tag their friend and make him “it,” whether it be by taking fake jobs to get close to their target, wearing an old lady disguise, breaking into homes, and even crashing AA meetings, is fairly amusing. Up to a point.
I judge comedies by how much I laugh, and watching TAG, I laughed fairly often, but most of these laughs came during the first half of the movie. For the most part it’s a likable enough comedy, but it never becomes a laugh-to-you-cry type of experience. And that’s because even though this is based on a true story, the novelty of watching adult males playing tag only goes so far.
The jokes and situations needed to be sharper. The screenplay by Rob McKittrick and Mark Steilen is okay. It does a nice job showing the lengths these guys go to in order to win the game, but during the film’s second half it’s just begging for things to get over the top and completely out of control, but this doesn’t happen, as the story goes for some sentimentality instead.
The recent comedy GAME NIGHT (2018), another “friends” comedy with a different contrivance -friends playing a murder/mystery game that unknown to them was in fact real— I thought had a stronger screenplay, with more jokes that worked and much funnier situations. TAG has its moments, but it doesn’t stay consistently funny throughout.
The cast is fine. Ed Helms sort of has the lead role, as his character Hogan seems to try the hardest to win the game. Helms can do this sort of thing in his sleep, which is part of the problem. It’s nothing we haven’t seen Helms do before. I enjoyed him much more cast against type in a dramatic role in CHAPPAQUIDDICK (2017).
I’m a big Jon Hamm fan, and he kinda plays it straight here. He spends most of the time reacting to what his other friends are doing. I would have preferred to have seen Hamm stretch his acting chops and go for some comedic timing.
The guy who is really funny is Hannibal Buress as Kevin. He gets some of the best lines in the movie.
Jake Johnson is okay as Chilli, but the character is rather annoying and is certainly the least likable of the friends, which is saying a lot since Jeremy Renner’s character Jerry isn’t likable either. I enjoyed Johnson much more on the TV show NEW GIRL (2011-18).
I can’t say that I enjoyed Jeremy Renner all that much either. His character Jerry spends most of the film talking down to his friends and acting superior to them. I get that he’s supposed to the tag champion, but the writing here does the character and the story no favors by making him a very unlikable guy.
And even though this is based on a true story, I doubt the game included the intricately choreographed stunts and fight moves that Jerry uses to elude his friends. Strangely, these CGI enhanced scenes, which reminded me a lot of the action scenes in the movie KINGSMAN: THE SECRET SERVICE (2014) were among the least funny scenes in the film.
On the other hand, some of the earlier scenes of physical comedy, scenes where Chilli tries to leap from a fire escape and where Jon Hamm’s Bob tries to smash through some unbreakable glass, for example, are funny. Much of the film relies on the use of heavy slapstick rather than verbal jokes, but with mixed results, as a lot of those polished staged action scenes just don’t tickle the funny bone.
The women in the cast actually score a bit higher than the men. Isla Fisher is hilarious as Hogan’s wife Anna. She makes Anna an over the top intense character, and it’s the type of thing that’s missing from her male co-stars’ performances. As such, it’s my favorite performance in the movie
I’m also a fan of Annabelle Wallis, a talented actress who is still waiting for her break-out film role. She’s been in such movies as ANNABELLE (2014), KING ARTHUR: LEGEND OF THE SWORD (2017), and, ugh, THE MUMMY (2017), and she was also on the TV show PEAKY BLINDERS (2013-2016). She plays it straight here as the newspaper reporter who decides to tell the guys’ story, but she’s very good in what otherwise could have been a forgettable role. She’s someone to watch going forward.
Director Jeff Tomsic gets mixed results with this one. I thought the plot was a good one. It was fun to watch how far these guys would go to play tag, and early on the physical comedy was pretty uproarious, but the film actually becomes less funny as it goes along because the concept of adults playing tag gets old quick without a strong script to add depth and keep things going.
I also never got the feel for how close these guys were. They said they were friends, but we don’t really see it other than in the context of the silly game of tag.
And I didn’t really like the Jeremy Renner “action” scenes at all. I thought they were the most phony and unfunny parts of the film.
TAG has its moments, and these moments were good enough to make me laugh here and there, but taken as a whole, it’s not quite the solid comedy it starts out to be. Like most games of tag, it kinda fizzles out after a while.